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Sponsorship analytics and insight

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Performance Research

25 Mill Street
Queen Anne Square
Newport, Rhode Island 02840

Have a project you'd like to discuss, or just want to drop a note to say hi?
You can email us at:

  • Jed Pearsall

    Jed Pearsall


    Jed started Performance Research in 1985 when he realized that research and evaluation was the missing leg in sponsorship marketing.
    Jed holds a doctorate in sports management from Temple University and completed undergraduate work in psychology at Dartmouth College and pre-doctoral studies at the Wharton School of Business, University of Pennsylvania.
    Jed lives for adventure -- he is a life-long sailor and aspiring polo player.

    contact Jed
  • Bill Doyle

    Bill Doyle


    The co-founder of Performance Research, Bill has been at the industry’s forefront in tapping the emotional triggers and passion points in sponsorship. Bill is a graduate of Rutgers School of Business, and a leading presenter for sponsorship conferences and seminars.
    Bill drives to work in his 1959 Edsel, which he prides as the century’s biggest mistake as a result of not doing market research. He is a competitive sailor, a fearless snowboarder, and a lover of mid-century design.