In addition to providing a quick and unobtrusive way of collecting
quantitative data, the Internet can provide an ideal environment
for test-marketing visual advertising, licensed merchandise designs,
and new sponsorship concepts.
Performance Research pioneered the
concept of sponsorship research on-line,
partnering with Internet leaders to advance sponsorship measurement
We know first hand the benefits and limitations of Internet research,
and can develop a program where using the most up-to-date methodology
won’t mean sacrificing the quality and confidence associated
with more traditional research methods.