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Sponsorship analytics and insight


Experience

PERFORMANCE RESEARCH EXPERIENCE

Pioneering methodologies. State of the art data collection. Insightful interpretation. These are the tools Performance Research uses for the world’s top corporate sponsors, properties, events and venues.
Since 1985, Performance Research has conducted millions of personal interviews and thousands of focus groups on sponsorship issues.
No other company has more depth of experience in uncovering the value of sponsorship and finding keys to unlocking its potential.

Client List:

CORPORATE CLIENTS


Performance Research’s consulting and evaluation work affects nearly $500 million worth of corporate sponsorship investments each year. Each client represents a unique research need and sponsorship story.

A partial list includes:


Allstate
AB InBev
AT&T
Bank of America
BFGoodrich
BP Amoco
Citi
Clorox
Coca-Cola
Colgate-Palmolive
Discover
DTE Energy
Exxon-Mobil
Fidelity Investments
Fleetwood Motorhomes
Ford
General Foods
General Mills
General Motors
GlaxoSmithKline
Harley-Davidson
Hartford Insurance
Honda
Hyundai
KeyCorp
Kimberly-Clark
Kodak
Lowe's
M&M’s
MillerCoors
Motorola
Nestle Waters
Nike
Nissan
NTL
Ocean Spray
PepsiCo
Philips
R. J. Reynolds
Saturn
Saucony
Schwan Food Company
SmithKline Beecham
Sony Ericsson
Sperry Topsider
Sports Illustrated
Sprint
Stanley Tools
State Farm
Subaru
Sunoco
T.J. Maxx / Marshall’s
T-Mobile
Tropicana Products
UBS
Unilever
Wyndham Hotels
Visa

Client List:

PROPERTY / AGENCY CLIENTS





Whether used as a tool to increase fan engagement or strengthen sponsor retention, our roster of property and agency clients continues to grow:

Agencies:

Clear Channel Communications
DDB Needham
Dorna Sports
Elite Sampling & Media Group
Eventive Marketing
Frost Motorsports
GMR Marketing
IEG
IMG
Integrated Marketing
Latitude Digital Marketing
Levine and Associates
Leo Burnett
Millsport
Momentum Marketing
Octagon
Procter & Gamble
Radiate
Ryan Partnership
ThreeWide
Ticketmaster
Wasserman Media Group

Sports & Entertainment Properties:

Churchill Downs
Cirque du Soleil
Daytona Properties
ESPN
Head of the Charles Regatta
Indy Racing League
International Hockey Federation (FIH)
MLS
NCAA
Simon Properties
TNT
US Sailing
WTA
WTT
X Games


Non-Profit Organizations:

Academy of Nutrition and Dietetics
American Heart Association
Avon Foundation
Homes for Our Troops
SeniorNet
Special Olympics
US Army
US Navy
WGBH
World Wildlife Fund

Client List:

SPONSORSHIP RESEARCH EXPERIENCE





If there is a sponsorship opportunity, chances are Performance Research has been there.
A partial list of our hands-on experience includes:

International Events:

America's Cup
FIFA World Cup
Olympic Games
Rugby World Cup
Volvo Ocean Race
Women’s World Cup
X Games

Motorsports:

NASCAR
F1
IndyCar
FIM
SCCA
NHRA
USHRA
WRC

Grass Roots Programs:

Fishing
Golf
Ice Skating
Running
Sailing
Skateboarding
Skiing
Soccer
Snowboarding
Surfing
Youth Leagues

Family & Entertainment Venues:

Air Shows
Art Venues
Bars & Clubs
Beaches
Boat Shows
College Campuses
Concerts
Golf Courses
Movie Theaters
Museums
National Parks
Ski Resorts
Theme Parks
Zoos

Pro and Team Sports:

NBA
NFL
NHL
MLB
MLS
PBR
UEFA
NCAA
PGA Tour
ATP
WTA

Specialized Marketing:

Activation Testing
Brand Tracking
Cause Marketing
Celebrity Endorsements
Communication Testing and Optimization
Ethnic Marketing
Fairs & Festivals
Icon Marketing
LGBTQ Marketing
Legal Research/Expert Testimony
Licensing Rights
Mobile Marketing
Naming Rights
Product Sampling
Social Media Communications
Travel
Youth Marketing