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Sponsorship analytics and insight


Research Services

Sponsorship Consulting

With over 25 years of real-time experience in measuring consumer response to sponsorship, Performance Research offers valuable insight into maximizing sponsorship impact through Performance Research Consulting (PRc).

As experts in sponsor dynamics, we help clients refine their sponsorship strategy, optimize brand positioning, sharpen key messaging, and strengthen the consumer bond that is vital to sponsorship success.

Grounded in research but committed to innovative thinking, PRc is a fast track to maximizing the power of sponsorship.