Independent Sponsorship Studies

As leaders in sponsorship research, Performance Research frequently conducts studies on an independent basis to explore new issues or establish research benchmarks for the industry.

Our information is diverse, covering topics from NASCAR to the Arts to Naming Rights), and is frequently updated.

Just click the menu below to see our current topics, with links to abstracts for each.

Many feature accompanying presentations in Microsoft PowerPoint, and some are available for free by email, or viewable directly online.

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INDEPENDENT STUDIES MENU
U.S.	EUROPE
BP Oil Spill Ramifications US and UK consumer attitudes to the oil giant and its marketing PDF or POWERPOINT PRESENTATION AVAILABLE
Sponsorship Decision-Makers Survey The latest report. PDF or POWERPOINT PRESENTATION AVAILABLE: Big Three Still Dominate Study of Olympic sponsorship at Vancouver 2010 Times Square Advertising: Is it over-the-top or top-of-mind? (2002) A look at how visitors connect to the commercial clutter of Times Square. At the Olympics, Less May Be More Study of Olympic sponsorship at Sydney 2000 Americans Welcome Return of Formula 1 Study of sponsorship at the 2000 Indianapolis US Formula OneGrand Prix Log-Ons and Sponsors and Boats, Oh My! America's Cup (2000) Viagra and Lycos Outperform First Year Sponsors to NASCAR Research at the 2000 Daytona 500 Sponsors Still Live Dream Despite Scandal Nightmare Consumer attitudes to the Olympics following Salt Lake City Scandal (1999) NASCAR Fans Say "Welcome Back" to the Dodge Boys! NASCAR Winston 500 (1999) Picture This: "The Official Sports Drink of the …….. Symphony?" Consumer attitudes toward corporate sponsorship of the arts (1997) Naming Rights, Naming Wrongs Consumer reaction to sponsorship of arenas and stadiums (1997) Extreme Games, Commercialism Taken Too Far? ESPN X-Games audience study (1996) Watch Out For The Ambush 1996 study of Olympic sponsorship (Atlanta) America loses the Cup, but sponsors win over the fans… America's Cup sponsorship (1995) Winners and Whiners Indy Car Study (1994) Loyal NASCAR Fans Please Stand Up Racestat: a comprehensive analysis of the NASCAR audience (1994) Olympics, What Olympics? Sponsors, What Sponsors 1994 study of Olympic sponsorship (Lillehammer) AT&T Win Official Race With Sprint 1992 study of Olympic sponsorship (Barcelona) Winter Olympic Viewers "Can't Beat the Feeling" 1992 study of Olympic sponsorship (Albertville)	The Wild, Wild East? Sponsorship in Poland Study explores attitudes to corporate sponsorship among Poles. Why Do American Formula One Fans Value Sponsors? Compares and contrasts opinions of visitors to both the 2000 US and 2000 British Formula One Grand Prix. HOWZAT!! For Sponsorship UK cricket sponsorship - beyond awareness (2000) British Football Fans Can't Recall Euro 2000 Sponsors Research into sponsorship effectiveness at Euro 2000 Caution Flags Fly as CART Set for New Arrival Attitudes of F1 racing fans to the introduction of US motorsports in Britain (2000) Sponsor Loyalty Left by Roadside Research at the 2000 British F1 Grand Prix Sponsors Find Home in Dome Millennium Dome sponsorship awareness study (2000) Naming Rights, Naming Wrongs Consumer reaction to sponsorship of arenas and stadiums (1999) American Companies Welcome As Smoke Clears From F1 Research among European Formula 1 Grand Prix 1999 Rugby World Cup Findings Are Black And White Research at the Rugby World Cup 1999

INDEPENDENT STUDIES MENU