INDEPENDENT STUDIES MENU

U.S.

EUROPE

Sponsorship Decision-Makers Survey (2004)
The Fourth Annual IEG / Performance Research Sponsorship Decision-Makers Survey shows sponsors are earning bigger returns
POWERPOINT PRESENTATION AVAILABLE:
view OR request by email

Times Square Advertising: Is it over-the-top or top-of-mind? (2002)
A look at how visitors connect to the commercial clutter of Times Square.

Consumers Prefer Online Sponsorship to Banner Ads (2001)
Results of first-ever research into web users’ awareness of and attitudes toward site sponsors.
POWERPOINT PRESENTATION AVAILABLE:
view OR request by email

At the Olympics, Less May Be More
Study of Olympic sponsorship at Sydney 2000

Americans Welcome Return of Formula 1
Study of sponsorship at the 2000 Indianapolis US Formula OneGrand Prix

Log-Ons and Sponsors and Boats, Oh My!
America's Cup (2000)

Viagra and Lycos Outperform First Year Sponsors to NASCAR
Research at the 2000 Daytona 500

Sponsors Still Live Dream Despite Scandal Nightmare
Consumer attitudes to the Olympics following Salt Lake City Scandal (1999)

NASCAR Fans Say "Welcome Back" to the Dodge Boys!
NASCAR Winston 500 (1999)

Picture This: "The Official Sports Drink of the …….. Symphony?"
Consumer attitudes toward corporate sponsorship of the arts (1997)

Naming Rights, Naming Wrongs
Consumer reaction to sponsorship of arenas and stadiums (1997)

Extreme Games, Commercialism Taken Too Far?
ESPN X-Games audience study (1996)

Watch Out For The Ambush 
1996 study of Olympic sponsorship (Atlanta)

America loses the Cup, but sponsors win over the fans…
America's Cup sponsorship (1995)

Winners and Whiners
Indy Car Study (1994)

Loyal NASCAR Fans Please Stand Up
Racestat: a comprehensive analysis of the NASCAR audience (1994) 

Olympics, What Olympics? Sponsors, What Sponsors
1994 study of Olympic sponsorship (Lillehammer)

AT&T Win Official Race With Sprint
1992 study of Olympic sponsorship (Barcelona)

Winter Olympic Viewers "Can't Beat the Feeling"
1992 study of Olympic sponsorship (Albertville)

The Wild, Wild East? Sponsorship in Poland
Study explores attitudes to corporate sponsorship among Poles.

Why Do American Formula One Fans Value Sponsors?
Compares and contrasts opinions of visitors to both the 2000 US and 2000 British Formula One Grand Prix.

HOWZAT!! For Sponsorship
UK cricket sponsorship - beyond awareness (2000)

British Football Fans Can't Recall Euro 2000 Sponsors
Research into sponsorship effectiveness at Euro 2000

Caution Flags Fly as CART Set for New Arrival
Attitudes of F1 racing fans to the introduction of US motorsports in Britain (2000)

Sponsor Loyalty Left by Roadside
Research at the 2000 British F1 Grand Prix

Sponsors Find Home in Dome
Millennium Dome sponsorship awareness study (2000)

Naming Rights, Naming Wrongs
Consumer reaction to sponsorship of arenas and stadiums (1999)

American Companies Welcome As Smoke Clears From F1
Research among European Formula 1 Grand Prix 1999

Rugby World Cup Findings Are Black And White
Research at the Rugby World Cup 1999