As leaders in sponsorship research, Performance Research frequently
conducts studies on an independent basis to explore new issues
or establish research benchmarks for the industry.
Our information is diverse, covering
topics from NASCAR to the Arts to Naming Rights), and is frequently
Just click the menu below to see our current topics, with links
to abstracts for each.
Many feature accompanying presentations in Microsoft PowerPoint,
and some are available for free by email, or viewable directly
Link to Full Menu of Independent Studies