Whether it's on-site, broadcast, or web-based, sponsorship is a marketing medium in need of evaluation and testing.

Performance Research has been studying web-based sponsorship since its inception, proving its value and building upon its success.

In a domain where impact is questioned and value is second-guessed, Performance Research can pinpoint the unproven strengths and hidden opportunities of on-line sponsorship for web properties and sponsors alike.

2001 IEG Performance Research Study
“Mastering Sponsorship On-Line”