Whether it's on-site, broadcast, or web-based, sponsorship is
a marketing medium in need of evaluation and testing.
Performance Research has been studying web-based sponsorship
since its inception, proving its value
and building upon its success.
In a domain where impact is questioned and value is second-guessed,
Performance Research can pinpoint the unproven strengths and hidden
opportunities of on-line sponsorship for web properties and sponsors
2001 IEG Performance Research Study
“Mastering Sponsorship On-Line”