Observational Research

Observational Research is a cornerstone of "human research", allowing us to study audiences and fans in a sports or entertainment environment without intrusion. This method sheds light on the subconscious behaviors and patterns that traditional research methods may miss. By quietly observing and recording how people interact with products, services, and each other, we gain invaluable insights into the real drivers of experiential marketing. These observations are often combined with on-site video and or video interviews, which are extremely powerful for developing strategies that align closely with actual consumer behavior, enhancing the effectiveness of marketing and engagement efforts.