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Sponsorship analytics and insight

Performance Research - See Yourself As Others See You
Performance Research - Expose the Naked Truth
Performance Research - The Truth is Rarely Pure and Never Simple

Performance Research - Market Research, Insights & Intelligence, Social Analytics, Sponsorship Evaluation, Brand Health

At Performance Research,
the success of our business has always been based on one simple element:

A picture, from an unbiased perspective, that truly helps you see yourself as others see you.

Just imagine how valuable that could be.

Our Philosophys

See yourself as others see you.
It’s about passion, relevancy, loyalty, and return-on-relationship. As the world leader in consumer based sponsorship evaluation, we believe the key to sponsorship research is to see yourself as others see you. We view sponsorship as offering something more meaningful, more emotional, and more lasting than simple advertising.


Since 1985, Performance Research has been supplying objective answers to this critical question. Intelligence and insights that are based on solid consumer research and unbiased evaluation.
We work with leading corporate sponsors and event properties in sports, entertainment, arts, lifestyle, and cause marketing fields.
Let us help you tell the story about your success.

Featured Projects

Social Media Listening and Analytics - EVsdrop


Olympics sponsorship by multiple companies

Concert sponsorship by telecommunications co

Concert sponsorship
Concert sponsorship

Sponsorship of sports arenas and entertainment